CONTENT PLAN
Strategy and structure recommendations offering an actionable plan for improving a website’s content.
Informed by current best practice and Web usage trends, keyword research and review of key competitors’ site the plan offers:
- Website profiling*
- Keyword research
- Review of three named competitors’ websites.
- Recommendations for making content search engine friendly.
- A plan for improving the performance of content by revising the presentation and structure of site content within the current design context.
- Recommendations for additional content that would enhance present content and serve website goals.
*Profiling involves client completing detailed profiling form (determining: prioritized goals, financial and resource constraints, target audience, etc.) to the best of their ability. The phone consultation follows up on the information supplied working through the profiling form and gaining further information.